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Step 4

Words hurt, heal, motivate, and aggravate. They are powerful.  They control emotions and can even control a person physically.

A word is worth a thousand pictures.

“Come here.” Two words that move a person from there to here.

“Write this down. “ Three words that cause people to put words on a page.

“Remember a time when you felt angry.” Seven words that can create an overload of emotions.

Your words are power. Think of the number of people you have made smile by saying, “I really appreciate you.” Or the number of people you have hurt by saying, “What’s wrong with you? Can’t you do anything right?”

Words possess just as much power when spoken to a crowd of a thousand as in a one on one conversation. It’s one thing to get one person excited, but impassion an entire group, and you have irresistible intensity on your side.

Use your words more effectively and persuasively…

 1. Understand their influence.  Do not use or choose your terms lightly. A wrong word can turn an audience from friends to fiends. The better you know your group the better you can tailor your terms for their benefit.

You get to choose the outcome. Want the group to be charged, mad, excited, encouraged, content, or happy? You can produce any of those by using the right words in the right way.

2. Don’t be afraid to be edgy. Too many speakers are soft. You can be tough without being obnoxious, or insulting a group’s intelligence. You can humorous and still make a hard-hitting point.

I got in at 1 a.m. last night after spending two days speaking to 1,500 people. Get this – all the reviews came back at the top level, and I was tough on the folks.  Several came up and said, “You’re not afraid to tell it like it is!” The words I chose challenged the group without breaking them.

What about your words? Do you toss them out lightly, or with precision power? Your words can change lives and influence millions. Choose and use them well.

Learn how to use charisma to speak more persuasively and effectively.   Edward Brown, M.S., of Core Edge Image & Charisma Institute researched and studied the traits of charismatic leaders. Brown was as interested in how charismatic leaders thought as much as how they acted. He said, “If we know how charismatic leaders and personalities are ‘hard-wired,’ we can reprogram our own thinking to get similar results to become more persuasive and influential.”

Using Charisma to Speak More Persuasively & Effectively, teaches you how to:

-Develop a more charismatic personality

-Enhance your “Likeability Factor.”

-Gain unshakable confidence and courage from building a track record of success

-Enhance your critical thinking skills to ignite your creativity

-Use the tools exercised by charismatic leaders to inspire people and build organizations

-Become an influencer within your industry

-Effectively communicate with persuasion and authority

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About the Author

Edward Brown, M.S., is a researcher and lead instructor for Core Edge Image & Charisma Institute, Inc., which teaches clients how to profit and lead their industry by developing charisma. He is the author of nine books including: Image, Power & Charisma , Power Moves for Those with Limited Cash , Clout & Connections , and Principles of Charismatic Leadership: The Missing Link….

Brown is the host for the online talk show Charisma Live and Editor of the blog, Charisma Today. He has advanced legal training from the University of Dayton School of Law and a master’s degree from Mercer University in Leadership Development.